Strategy creates direction. Positioning creates impact.
How businesses win digitally: target groups, brand image, focus – if you don't have this crystal clear, you'll lose reach and relevance. In this category, we show how strategic thinking and clear Direction become the foundation for digital impact.
Strategy with substance: positioning & decisions
Success is not a coincidence, but a decision. How to go from a street vendor to a brand with positioning – including structure, strategy and examples from everyday life in SMEs.
