Become visible, stay visible – with SEO that has substance.
SEO is more than just a place on Google – it's digital relevance. In this category, we show how structure, content and technology work together to build visibility that not only clicks, but converts. No myths, no quick wins – just insights with Substance from the engine room. Stay visible, stay true – conquer Google without compromising your values.
This is your go-to guide for mastering SEO and visibility – because ranking well is just the beginning; true visibility means being chosen.
What is SEO? | Website optimisation explained simply for SMEs
SEO – three letters, a thousand misunderstandings. Anyone who thinks it's all about Google is seriously mistaken. This guide clears things up: plain language for SMEs, tools for comparison, tips for implementation.
The 5 most common SEO mistakes on service provider websites
Being found is not a matter of luck, but of method. These 5 SEO mistakes are holding Swiss SMEs back – including tips on how to show Google who's boss.
