Become visible, stay visible – with search engine optimisation that has substance.
Search engine optimisation is more than just a place on Google - it's digital relevance. In this category, we show how structure, content and technology work together to build visibility that not only clicks, but converts. No myths, no quick wins - just insights with substance from the engine room.
Our approach helps you rank high without selling out - because true search engine optimisation is not about manipulation, but about meaning. Stay visible, stay authentic, and keep growing where it matters most.
This is your go-to guide for mastering search engine optimisation and visibility - because ranking well is just the beginning; true visibility means being chosen.
AI Browser Revolution: Atlas and Comet Transforming Internet Experience
How AI browsers such as ChatGPT Atlas and Perplexity Comet are changing the way we browse the internet, and why Swiss companies should now be focusing on AI visibility.
Create an AI-Optimized Website for Both Humans and Machines
Search engines today think for themselves. Learn how to make your website semantically, technically and structurally visible to AI - clearly, practically and future-proof.
Google AI Mode in Switzerland: What entrepreneurs need to know now
What is Google AI Mode and why is it relevant for Swiss companies?
What is SEO? Website optimisation explained simply for SMEs
SEO - three letters, a thousand misunderstandings. Anyone who thinks it's all about Google is seriously mistaken. This guide clears things up: plain language for SMEs, tools for comparison, tips for implementation.
Top 5 SEO Mistakes Service Provider Websites Make and How to Fix Them
Being found is not a matter of luck, but of method. These 5 SEO mistakes are holding Swiss SMEs back - including tips on how to show Google who's boss.
