What's moving – and what matters.
New tools, platforms, trends: what's here to stay, what's coming, and what's going away? The market is constantly moving – we keep an eye on it, sort through the hype, and show you what truly matters for your marketing. Industries & trends with foresight and a vision on what counts tomorrow.
AI Browser Revolution: How Atlas and Comet are reshaping the internet
How AI browsers such as ChatGPT Atlas and Perplexity Comet are changing the way we browse the internet, and why Swiss companies should now be focusing on AI visibility.
AI-optimised website - How to make your website understandable to both humans and machines
Search engines today think for themselves. Learn how to make your website semantically, technically and structurally visible to AI - clearly, practically and future-proof.
Google AI Mode in Switzerland: What entrepreneurs need to know now
What is Google AI Mode and why is it relevant for Swiss companies?
Google I/O 2025: The new reality of search is AI
AI Overview, Gemini Live and visual search are turning everything upside down. Read what local companies need to know and implement now.
