Understanding marketing – without buzzword bingo.
What does SEO really mean? How do Google Ads work? What is conversion? Here we explain the most important terms and concepts in an understandable way – for decision-makers who don't do everything themselves but want to understand everything.
What is SEO? | Website optimisation explained simply for SMEs
SEO – three letters, a thousand misunderstandings. Anyone who thinks it's all about Google is seriously mistaken. This guide clears things up: plain language for SMEs, tools for comparison, tips for implementation.
Why your website isn't selling – even though it looks good
The finest design, professional texts – and yet there is silence in the contact form? Perhaps your website is thinking wrong. Read on if you want more than just digital decoration.
