The engine room.
Real. Unfiltered. Strategic.
Digital marketing as it really is.

We don't write about marketing. We show you what it looks like on the inside:

Strategic insights, interim results, mistakes – straight from the heart of the business.

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What this is all about

Marketing has many voices. We show what really matters. In the engine room, it's not about opinions – it's about insights. Here, we analyse what works, what doesn't – and why. Divided into six categories that provide clarity: from SEO to ads to strategy. Real. Unfiltered. Strategic. Digital marketing as it really is.

SEO & visibility

This is about rankings, search intent and organic reach. We show you how to become visible on Google – and stay there.

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Performance Marketing

Google Ads, Meta Ads, conversion rates. These are campaigns that don't just generate clicks – they generate sales.

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Web & Conversion

What turns visitors into customers? We analyse the structure, design and psychology behind websites that convert.

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Strategy & Positioning

Clarity instead of actionism. In this category, we consider target groups, focus and strategic decisions.

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Basics & explanations

Everything you need to know about SEO, ads and more – explained clearly, without technical jargon.

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Industry & Trends

What is changing in the market? Here we collect developments, updates and assessments on digital transformation.

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Latest posts

Google I/O 2025: The new reality of search is AI

Google I/O 2025 - Die neue Suchrealität heisst KI

AI Overview, Gemini Live and visual search are turning everything upside down. Read what local companies need to know and implement now.

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What is SEO? | Website optimisation explained simply for SMEs

Was ist SEO? Und warum es fast niemand richtig mac

SEO – three letters, a thousand misunderstandings. Anyone who thinks it's all about Google is seriously mistaken. This guide clears things up: plain language for SMEs, tools for comparison, tips for implementation.

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Why your website isn't selling – even though it looks good

Warum Ihre Website nicht verkauft – obwohl sie gut

The finest design, professional texts – and yet there is silence in the contact form? Perhaps your website is thinking wrong. Read on if you want more than just digital decoration.

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Strategy with substance: positioning & decisions

Klare Positionierung & bessere Entscheidungen im U

Success is not a coincidence, but a decision. How to go from a street vendor to a brand with positioning – including structure, strategy and examples from everyday life in SMEs.

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7 costly website mistakes that are ruining your conversions

7 teure Website-Fehler, die Ihre Conversions ruini

Does your website look good but sell poorly? These seven mistakes are slowing down your conversions – and they're easier to fix than you think. Now it's time for clarity instead of frustration.

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Why your Google Ads are expensive – and how to improve them

Google Ads optimieren

Google earns, you pay? There is another way. How to make your ad campaigns leaner, sharper and more profitable – with less budget and more customers.

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The 5 most common SEO mistakes on service provider websites

Die 5 häufigsten SEO-Fehler auf Dienstleister-Webs

Being found is not a matter of luck, but of method. These 5 SEO mistakes are holding Swiss SMEs back – including tips on how to show Google who's boss.

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