The engine room.
Real. Unfiltered. Strategic.
Digital marketing as it really is.

We don't write about marketing. We show you what it looks like on the inside:

Strategic insights, interim results, mistakes – straight from the heart of the business.

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What this is all about

Marketing has many voices. We show what really matters. In the engine room, it's not about opinions – it's about insights. Here, we analyse what works, what doesn't – and why. Divided into six categories that provide clarity: from SEO to ads to strategy. Real. Unfiltered. Strategic. Digital marketing as it really is.

SEO & visibility

This is about rankings, search intent and organic reach. We show you how to become visible on Google – and stay there.

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Performance Marketing

Google Ads, Meta Ads, conversion rates. These are campaigns that don't just generate clicks – they generate sales.

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Web & Conversion

What turns visitors into customers? We analyse the structure, design and psychology behind websites that convert.

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Strategy & Positioning

Clarity instead of actionism. In this category, we consider target groups, focus and strategic decisions.

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Basics & explanations

Everything you need to know about SEO, ads and more – explained clearly, without technical jargon.

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Industry & Trends

What is changing in the market? Here we collect developments, updates and assessments on digital transformation.

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Latest posts

AI Browser Revolution: How Atlas and Comet are reshaping the internet

Zwei Laptops zeigen die Browser ChatGPT Atlas und

How AI browsers such as ChatGPT Atlas and Perplexity Comet are changing the way we browse the internet, and why Swiss companies should now be focusing on AI visibility.

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AI-optimised website - How to make your website understandable to both humans and machines

Laptop zeigt Suchanfrage - Website für KI optimier

Search engines today think for themselves. Learn how to make your website semantically, technically and structurally visible to AI - clearly, practically and future-proof.

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Google AI Mode in Switzerland: What entrepreneurs need to know now

Was ist der Google AI Mode und warum ist er für Sc

What is Google AI Mode and why is it relevant for Swiss companies?

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The accessible website - obligation, advantage or both?

Die Barrierefreie Website

What constitutes an accessible website, who needs it, where it is mandatory (CH/EU) and how to get started with WCAG. Practical information for service providers and tradespeople in Switzerland.

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Google I/O 2025: The new reality of search is AI

Google I/O 2025 - Die neue Suchrealität heisst KI

AI Overview, Gemini Live and visual search are turning everything upside down. Read what local companies need to know and implement now.

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What is SEO? Website optimisation explained simply for SMEs

Was ist SEO? Und warum es fast niemand richtig mac

SEO - three letters, a thousand misunderstandings. Anyone who thinks it's all about Google is seriously mistaken. This guide clears things up: plain language for SMEs, tools for comparison, tips for implementation.

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Why your website isn't selling – even though it looks good

Warum Ihre Website nicht verkauft – obwohl sie gut

The finest design, professional texts – and yet there is silence in the contact form? Perhaps your website is thinking wrong. Read on if you want more than just digital decoration.

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Strategy with substance: positioning & decisions

Klare Positionierung & bessere Entscheidungen im U

Success is not a coincidence, but a decision. How to go from a street vendor to a brand with positioning – including structure, strategy and examples from everyday life in SMEs.

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7 costly website mistakes that are ruining your conversions

7 teure Website-Fehler, die Ihre Conversions ruini

Does your website look good but sell poorly? These seven mistakes are slowing down your conversions – and they're easier to fix than you think. Now it's time for clarity instead of frustration.

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Why your Google Ads are expensive – and how to improve them

Google Ads optimieren

Google earns, you pay? There is another way. How to make your ad campaigns leaner, sharper and more profitable – with less budget and more customers.

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