Thorben Otten
His professional career began in 2004 in a management position at a medium-sized company, where he quickly took on responsibility for processes, teams and results development. During this time, he discovered his passion for marketing and the question of why some companies become visibly successful - and others do not. This insight became the starting point for his specialisation in digital strategies.
In 2012, he made the move to digital marketing, where he quickly discovered the interface between design, technology and strategy. By founding his own online marketing agency, he laid the foundation for his specialisation in performance-oriented campaigns and clearly structured brand identities that are characterised by measurable results and lasting impact.
Through his international experience in cities such as Hong Kong, Seoul, Bangkok, Dhaka, New Delhi, Hanoi, London, Paris, Berlin, Hamburg, Stuttgart, Zurich and now Lucerne, he has developed a deep understanding of global markets and cultural differences in user behaviour. This perspective is reflected in his strategies, which work both locally and internationally.
In addition to his work on client projects, he is also active as a consultant and lecturer, sharing his knowledge in the areas of digital marketing, website optimisation, process automation and efficient AI implementation. His articles on InfiniWEB are based on in-depth practical experience, current market research and a deep understanding of the mechanisms behind successful and scalable online campaigns.
With analytical precision, creative thinking and a clear eye for the essentials, Thorben Otten develops strategies that help companies recognise and effectively exploit digital opportunities.
AI Browser Revolution: Atlas and Comet Transforming Internet Experience
How AI browsers such as ChatGPT Atlas and Perplexity Comet are changing the way we browse the internet, and why Swiss companies should now be focusing on AI visibility.
Create an AI-Optimized Website for Both Humans and Machines
Search engines today think for themselves. Learn how to make your website semantically, technically and structurally visible to AI - clearly, practically and future-proof.
Google AI Mode in Switzerland: What entrepreneurs need to know now
What is Google AI Mode and why is it relevant for Swiss companies?
Google I/O 2025: The new reality of search is AI
AI Overview, Gemini Live and visual search are turning everything upside down. Read what local companies need to know and implement now.
Top 5 SEO Mistakes Service Provider Websites Make and How to Fix Them
Being found is not a matter of luck, but of method. These 5 SEO mistakes are holding Swiss SMEs back - including tips on how to show Google who's boss.
