Thorben Otten

Thorben Otten

Thorben Otten is an experienced expert in web design, digital brand strategies and search engine optimisation. For over a decade, he has been helping companies strategically optimise their online presence and achieve greater visibility and sales in the long term through targeted marketing.

His professional career began in 2012 in digital marketing, where he quickly discovered the interface between design, technology and strategy. By founding his own online marketing agency, he laid the foundation for his specialisation in tailor-made websites and performance-oriented campaigns that are characterised by measurable results and a clear focus on conversion.

Through his international experience in cities such as Hong Kong, Seoul, Bangkok, Dhaka, New Delhi, Hanoi, London, Paris, Berlin, Hamburg, Stuttgart, Zurich and now Lucerne, he has developed a deep understanding of global markets and cultural differences in user behaviour. This perspective is reflected in his strategies, which work both locally and internationally.

In addition to his work on client projects, he is also active as a consultant and lecturer, sharing his knowledge in the areas of digital marketing, website optimisation, process automation and efficient AI implementation. His articles on InfiniWEB are based on in-depth practical experience, current market research and a deep understanding of the mechanisms behind successful and scalable online campaigns.

With analytical precision, creative thinking and a clear eye for the essentials, Thorben Otten develops strategies that help companies recognise and effectively exploit digital opportunities.






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