Oliver Otten
Oliver Otten is co-founder of InfiniWEB and stands for clarity, structure and digital solutions with substance. As a business economist, he combines analytical thinking with technical precision – and ensures that marketing is based on systems rather than chance.
His professional career began with the management of demanding digitisation projects in the healthcare sector, where he oversaw complex billing systems from problem definition to successful implementation. In the process, he developed a deep understanding of processes, efficiency and the art of designing technical structures in such a way that they really help people.
In 2013, he shifted his focus to digital marketing and began to set up his own and external projects. He learned not only to understand Google's guidelines, but also to interpret them strategically – and dominated the search results of his niche projects for years.
Early on, he used international tools such as Ahrefs and Semrush with an eye on the US market to anticipate developments that were usually months ahead of the German-speaking world.
His thinking is structured, analytical and systemic – shaped by the conviction that clarity is always the basis for growth. Oliver Otten understands the true goals behind his clients' words: those who say they want "more reach" are usually looking for trust, positioning and predictability. This depth of understanding makes him a reliable strategist who mediates between people and systems.
Transparent communication, honesty and pragmatism characterise his work. "Even if we reveal the recipe, we can still cook best," he says, describing his attitude towards openness in marketing. Today, at InfiniWEB, he develops structures, processes and automations that combine efficiency, impact and scalability – with the aim of ensuring that not only does the system work, but also that the customer is satisfied.
